COLOR ENVELOPE PRINTING
With controllable spot and full-process color, a marketing professional has unprecedented control of their direct mail marketing. This is where the Mach 5 and its companion, the mColor color management software, come into play.
This printing system transcends the normal mail center and provides a path of diversification into the print center and marketing department. A marketer can go from idea to in-the-mail in a morning at a cost and ease never before possible. It is great for producing short runs; the system pre-prints return addresses on regular and window envelopes for later use. In the “old days” of mail piece addressing printers, the end-user was looking for a way to eliminate the cost, limitation, and the time it took to apply mailing labels. The HP-based addressing printers did a terrific job of eliminating these misfortunes and even produced a high-quality address that looked less like “junk mail” than a mailing label. Of course the Mach 5 accomplishes all this; it’s a terrific address printer. However, the additional outcomes are compelling:
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